Objectives of Leadership

To succeed as a small-business leader, your employees must also succeed, both in their individual functions and as a team. Your objective as a leader must be to inspire your employees to pull together toward shared business goals, advises Indeed.com. To attain each key objective of leadership, you must learn and use specific skills.

Define Your Objectives

Before a business owner can lead others, he must first learn who he is and what he wants his business to accomplish. Leadership qualities include specific, realistic goals, which you must prioritize in order of importance. Every business leader wants his company to be profitable, but he usually wants it to be something else as well.

A leader should clearly articulate to himself what his secondary goals are, and when they take priority over the primary goal of profit. Growth is one common secondary goal – you may decide to run a bargain-basement sale to acquire new customers, or sacrifice short-term profit by spending on expansion.

However, an owner may also have non-monetary goals for his business, which also need to be clearly defined. For example, helping the poor may be an important part of an owner's religious beliefs. Therefore, corporate donations to a homeless shelter may take precedence over making the highest possible profits.

An owner may retrofit his office with "green" materials to be environmentally responsible, even though it costs more in the short term. If you have more than one goal as a business leader, it's important to make it clear to your employees. After all, it's hard for them to follow you if they can't see where you're going.

Communicate Your Goals

It's important for a business leader to give employees a sense of her overall business goals. But a successful business leader makes it her daily habit to communicate specific project goals to her team. She explicitly states the desired result and how she proposes to achieve it, as well as the specific tasks each team member will be expected to perform, and the date by which each task must be completed.

She explains her plan in understandable terms and sets a measurable, realistic goal that includes a deadline for completion. Effective leaders leave nothing to the imagination; they make sure that their employees understand exactly what they want, how they want it and when they want it.

Measure The Objectives

When a business objective has been set and a project undertaken, an effective leader makes sure the team's progress is tracked at frequent intervals. This helps the team stay focused on results and prevents it from becoming distracted by side issues that don't contribute to the goal's completion.

Weekly progress meetings or a progress chart posted in a prominent location help team members focus on the goal. Breaking the goal down into specific areas also helps a leader see if one area is lagging behind others. For example, if your objective is to increase sales by 10 percent, breaking the project down by sales territory helps you see which territories are meeting your goal and which may need more attention.

Implement All Plans

An effective business owner leads by example, according to the Institute for Management Development. He stays at the forefront of a project's implementation and guides it through to completion. As the leader, you are your project's primary cheerleader, coach and troubleshooter.

If problems arise, you're the one to address and resolve them. You shepherd the project through to completion. Your level of enthusiasm for the project will set the tone for your team, and your constant oversight will send the message that you're committed to its success.