How to Motivate People to Participate in a Fundraiser at Work

Fundraisers benefit communities and the businesses that join the effort. Small businesses can enjoy a higher profile and a positive connection with a community cause. For the effort to be successful, small-business owners need to create an environment that encourages all employees to participate and work toward the fundraising goal. This requires regular communications, defined goals and rewards for meeting or exceeding expectations. A strong fundraising strategy also encourages employees to proactively participate in future fundraising events with the company.

  1. 1.

    Gather your employees for a meeting to explain the purpose of the fundraiser and the reason why your company has chosen to participate. The likelihood of employee participation drops if you give a vague or unclear explanation for the fundraiser. A clear explanation gives purpose to the effort everyone has to give, and the meeting demonstrates that the fundraiser is important to the company.

  2. 2.

    Outline ascertainable goals to your employees such as a money-raising goal. All goals give employees a yardstick by which to measure their own performance. Without a goal, employees cannot tell whether or not their performance meets expectations. Use visuals such as graphs to illustrate your company's progress toward the goal.

  3. 3.

    Ask employees if they have any special skills that you can use to aid the fundraising effort. Using an employee's specialized skill can help the company reach its goals more efficiently and make employees feel essential to the effort. This, in turn, motivates participating employees to work even harder. You can also create specific ways for employees to participate and offer these options. Employees can then choose the option that best fits their talents and schedules.

  4. 4.

    Send regular emails (weekly or biweekly, for example) with updates on your company's performance. This tells employees whether or not they have met expectations or are falling behind. Use a positive and supportive tone in these updates so employees can also remain positive. You can share the same information by updating graphs or other visuals that convey how much further the company must go to reach its fundraising goals.

  5. 5.

    Reward employees for reaching fundraising goals. Rewards can include gift certificates, prizes or anything else within the company's budget. The rewards not only foster positive attitude but also create healthy competition among employees.