How to Create Brand Awareness for Bathrooms
With so many bathroom gadgets and fixtures competing for the attention of consumers, it is important for companies to focus not only on what their bathroom products look like, but also what the products can. While a manufacturer can say their faucet is attractive, they also should be prepared to show the buyer how an attractive faucet will make his or her life easier. Providing this information ensures that the brand stays on the consumers mind while they shop.
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Make a list of all the features that define your bathroom products. Features may include lifetime warranties, color selections, types of finishes, how to use, water saving options and water filtration systems.
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Make a list of bathroom product benefits that appeal to customers. Explain in detail the benefits of a lifetime warranty, ease of use and ease of installation.
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Find the best places to advertise your bathroom products by clearly identifing your target audience. For example, if you sell to homeowners, buy ad space in TV and consumer magazines. Depending on your budget, you may also create a direct-mailing campaign. The trick is to select the right mailing list that targets consumers who have shown interest in purchasing home fixtures and gadgets. Consult with reputable mailing-list broker to purchase targeted mailing lists.
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If interested in selling in bulk to stores, create business-to-business marketing campaigns and advertise in trade publications. Set up sales calls with store manager and offer to do an in-store presentation to demonstrate in detail how your product benefits consumers.
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Rent a booth at home improvement trade shows. The companies attending are usually in the market to buy the latest in unique and quality products that will help attract buyers to their stores.
References
- "The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells;" Robert W. Bly; 1990
- "A new brand world: 8 principles for achieving brand leadership in the 21st Century;" Scott Bedbury and Stephen Fenichell; 2003
Writer Bio
Emma Watkins writes on finance, fitness and gardening. Her articles and essays have appeared in "Writer's Digest," "The Writer," "From House to Home," "Big Apple Parent" and other online and print venues. Watkins holds a Master of Arts in psychology.